My name is Chiara Prandoni. I am 23 years old and am currently the Junior Digital Specialist at Ermanno Scervino, a luxury fashion brand in Florence. Although I grew up in Milan, I had the good fortune to live and study in the United States for more than ten years. I am bilingual and have dual citizenship in both Italy and the United States. Because of my unique upbringing, I am very open minded to different cultures and have the ability to adapt to my surroundings.
I began my position at Ermanno Scervino directly following a 6 month internship in the same role that I began right after graduating a three year undergraduate course of studying Fashion Marketing and Communication at Polimoda. I am fortunate enough to have the experience of being responsible for all of Ermanno Scervino’s social media and uploading content of the corporate website.
Our role: analyze the presence and online communication strategy of Tiffany & Co and its competitors Bulgari and Cartier. Based on our results, we did a SWOT analysis and chose a missions and objectives to better the online presence and communication of Tiffany & Co.
Our Role- research the various types of Buzz Products on the market, to then idealize and develop new Buzz Products ideas for various fashion brands.
Available Online: SlideShare “Buzz Products”
Role: I started this fashion blog specifically for the reason of gaining experience and exposure on the World Wide Web. Thanks to my blog I learned how to use social media on a professional level and: especially how to use them to promote my brand and clients. As you may have assumed from my lack of recent blog posts, I have decided to stop blogging on my personal fashion blog and focus on my becoming a Publicist for a luxury fashion company.
Our role: study the strategic marketing of Eataly to then develop a new communication strategy for the company. We started by creating a new logo, slogan and visual. Then we constructed advertising campaigns (static and interactive), billboards, website, catalog, television commercial, mobile application, installations, shopper, and an event.
Our role: analyze the perfume market, propose a new product and create a marketing and communication strategy to launch it.
Available Online: Scrbd “Analisi Mercato del Profumo”